Custom software · AI-accelerated · Priced for small business
Anyone can prompt an app. We build the one your business can run on.
We build custom software for small businesses — scoped in a week, priced before we start, and yours when it's paid for.
AI makes it easy to generate code. It doesn't tell you what the database needs, where the security holes are, or what breaks the day a second employee logs in. We've built it before and broken it before.
Free · about 15 minutes · no email required to see your results
Synergy Edit, our AI-assisted video editor, on a real project
Built for
Owner-led businesses, 2–50 people, that serve clients
We built Firm Ops, one client portal for documents, milestones and advice that replaced seven tools. Onboarding fell from 11 days to 1.5, and staff sign in once instead of seven times. Package: Fractional Product Lead.
We set up Service OS Pro so a job can't close in the field without its closeout proof, and closing it drafts the invoice. Invoices now go out less than 2 hours after the job, not 6.5 days later. Package: Direct Advisory.
We trained the managing broker on AI agility and AI solutions, and now he creates solutions for his own team. As a strategic partner we also turned three revenue lines into one business with one client journey. Package: Direct Advisory · Strategic Partner.
For Windermere Puyallup we built an internal, personalized training portal for 290+ agents across 7 locations. One playbook, recordings turned into draft guides, and an AI assistant that answers agents' questions from it.
Guest vetting, seat checks and directory updates went from 5 manual touches to 1 approval tap. Leadership admin fell from 6 hours a week to under 1, and ConnectQR captures the meeting follow-up. Package: Custom builds & AI operations.
Anthony is the Chamber's AI specialist. Each month he delivers a free workshop that helps local businesses use AI in their operations.
As Acuity's fractional product lead, we bring AI expertise to healthcare and a data-driven approach to transitional care for older adults and anyone who needs extra care. A vetted family shortlist now takes under 4 hours, not 3–4 days of phone tag. Package: Fractional Product Lead.
A business platform for manufacturers: store documents, run audits, log safety incidents, and manage several locations within a business line. Audit prep fell from 14–18 hours per plant inspection to under 10 minutes. Package: Business Platform.
Every new lead gets a drafted reply in under 45 seconds, so no lead waits on a callback. Routes are built around verified job scope and geography, and each tech fits 3.5 jobs a day. Package: Service OS Pro.
A booking flow built into their website, with an admin portal for the team and a client portal for customers. Clients book with no login, and owner time on client updates fell from 8.5 hours a week to 0.5. Package: Business Platform.
Estimates are drafted from their price book and go out in under 24 hours. No crew goes out without a signed scope, and change-order disputes fell from 3–4 a month to 0. Package: Service OS Pro.
Dispatch shows the nearest available tech first, a person approves it in seconds, and homeowners see the ETA themselves. Emergency calls reach an approved dispatch in under 6 minutes, not 28. Package: Service OS Pro.
A training program teaching students AI and software development, with Anthony as head instructor.
A strategic partnership building data solutions for G2G's clients, Fortune 500 companies among them, and using AI to make operations such as their CRM work more efficient. Package: Strategic Partner.
We built an AI slide generator that creates Pivotal Readiness's pitch decks. A deck that took 10–12 hours to make now takes 5–10 minutes.
As Tarlis's fractional product lead, we coach and advise on AI strategy and how to approach it. Package: Fractional Product Lead.
A multi-role, portal-based app for the whole family, with six modules covering finances, marriage, spiritual growth, family goals and more.
We advised Ever Moments on a streamlined way to create the media assets their operations run on. Package: Direct Advisory.
A strategic partnership building a learning portal where healthcare professionals can sell what they know. Package: Strategic Partner.
A strategic partnership on AI operations and discoverability: putting AI to work in the business and making Apex easier for customers to find. Package: Strategic Partner.
Coaching gave D1 packages that do the selling, one booking path, and admin hours off the owner's plate. The owner reports going from about $2,000 a month to a regular $16–18K. Package: Operational advisory & coaching.
A full custom build for rehabilitation patients who need extra care and reminders, with multiple portals. Package: Full custom build.
Through the AI Operations Diagnostic, we drafted written plans for their operations. Package: AI Operations Diagnostic.
How it works
Custom software in three steps. Stop after any of them.
A price before a build, a fixed scope, and nothing you didn't approve. Every price is on this page.
Step 1 · free
Get your scope and price
The Snapshot prices what you want built from your answers: the build, any Modules, and how long it takes.
Free no call needed
Step 2 · 2 weeks and up
Build your software. Own it.
A fixed-scope build at a fixed price. The bigger ones start with the $1K Diagnostic. When it's paid for, the software is yours.
$3.5K–$50K one time
Step 3 · after launch
Keep it improving
Every build includes 30 days of support after launch. After that, a Partnership Tier keeps it secure and improving, and your senior lead advises you on new AI models, methods and frameworks as they arrive.
You can — and you'll get something that demos well. What you won't get is a data model that survives year two, permissions that keep one client from seeing another client's file, backups, an audit trail, or anyone who can tell you why it broke on a Tuesday.
Generated code is the easy twenty percent. The other eighty is knowing what a system needs to be enterprise-ready at small-business scale. That's the part we've spent a career on.
One portal for quotes, scheduling, dispatch, and the paperwork behind every job — built so the office, the field, and the customer all see the same truth.
Roles for owner, office, technician and customer — each sees only what they should
Every job carries its own auditable history: who did what, when
Pay monthly and we carry it, or pay it off over twelve months and own it outright
“Before, we were on Salesforce, Excel, and manual processes. Having everything together in one place is just too easy.”
Owner, Black Pearl Painters — change-order disputes went from 3–4 a month to 0Explore Service OS Pro
Second question
"What does 'enterprise-ready' even mean for a twelve-person company?"
The same things it means for a twelve-thousand-person one, at a scale you can afford: a real database with a real schema, role-based access, encrypted data, logs you can audit, and a plan for the day something fails.
We write those into the scope before anything is built, and test them before anything ships. You get the discipline, not the invoice.
For accounting and tax firms
Firm Ops
Intake to completed service in one place: documents, milestones, approvals, and advisor guidance — with one sign-in for staff and clients instead of seven disconnected tools.
“Now the website and the app are one experience: my customers, my team, and I all benefit.”
Owner, Campbell Tax & Accounting — seven tools became one client portal · delivered on Fractional Product LeadRead the Campbell project story
Third question
"Why not just buy the software everyone else uses?"
Because "almost fits" is a tax you pay every day — in workarounds, double entry, and staff who quietly stop trusting the system. One size fits all fits nobody well.
We start from your workflow and build only what it needs. Sometimes that means keeping the tools you have and connecting them. Sometimes it means replacing seven of them with one.
For real estate agents · in development
Dwello
A CRM agents run from the personal AI agent they already talk to — Claude, Grok, OpenAI, Instinct — so follow-ups, showings and transaction steps happen in conversation, not in yet another tab. A named person still approves anything that gets sent.
Contacts, pipeline and transactions behind one secure record
Pairs with our AI transaction coordinator, onboarding and social-posting builds for real estate
“Connecting our real estate resources to the AFH community has been a game changer for my team, for owners, and for buyers.”
Every tool here started as a problem in our own business.
We don't sell a process we haven't run on ourselves. When something slowed us down, we built the fix — then hardened it until it was good enough to hand to a client.
The problem: a stack of business cards and no memory
ConnectQR
We network constantly, but a card told us nothing about who someone really is or how we could help them. ConnectQR turns a scan into a real understanding of the person and the relationship — a networking CRM built around giving first.
The problem: editing was the bottleneck on every video
Synergy Edit
We wanted to put out more content, and editing was slow and expensive. Synergy Edit changed the math: we now turn around five full-length videos in a day, edited to a standard we'd put our name on.
The problem: guessing at what organic content works
Synergy Studio OS
Research what's already performing, create our own version, schedule the posts — and hand the cut straight to Synergy Edit. One loop from idea to published.
Also built for clients
SageLink
Audits, documentation and safety records for a manufacturer
Firm Ops
Intake-to-completed-service system for an accounting firm
Detail Companion
Operating system for auto detailers, from vehicle intake to a quality-checked handoff
AI Transaction Coordinator
Keeps real estate transactions moving with a human approving each step
How we work
Give us a business problem. We'll work it with you, not around you.
A real software development life cycle, run at small-business speed. AI accelerates the building; people decide what gets built and sign off on what ships.
01
Engage
A paid engagement fee, always first. We learn your business, map the workflow, and decide together: buy, build, or keep what you have.
02
Design
Data model, roles, security, integrations and the rules for when AI stops and asks — written down before a line of code.
03
Build
AI-accelerated, engineer-reviewed. Working software you can click on every week, not a reveal at the end.
04
Harden
Testing, permissions, backups, compliance checks, and training your team — the part a prompt never does.
05
Own it
Once it's paid for, the code, the data and the documentation are yours. Keep a senior lead on it with a Partnership Tier, or run it yourself.
Built by
Anthony Smith
Founder, Corporate Synergy Solutions · Auburn, WA
Ran data and sales operations programs at Microsoft, served as a fractional COO for owner-led businesses, and holds a master's in organizational leadership with Prosci and Six Sigma certifications. You talk to the person who designs and ships your system — not an account manager.
What we bring
Organizational expertise
A master's in organizational leadership, Prosci change management and Six Sigma — so the software lands with the people who use it.
What we bring
Full-stack engineering
Databases, back end, front end. We know what has to be true underneath for the screen on top to keep working.
What we bring
Security and compliance
Role-based access, encryption, audit trails and the questions your insurer, bank or regulator will eventually ask.
What we bring
A long history of mistakes
We've shipped things that broke and fixed them. That scar tissue is most of what you're paying for.
Industries we serve
Specific industries. Specific builds. Specific outcomes.
We've done the work to understand how these businesses actually run — which is why the first conversation starts with your workflow, not our feature list.
Trades & home services
What we build
Service OS Pro: quoting, scheduling, dispatch, job history, invoicing — one portal for office, field and customer.
Why it matters
Jobs stop falling through the cracks between the truck and the office, and the owner stops being the dispatcher.
Accounting & tax firms
What we build
Firm Ops: intake, document collection, milestones, approvals and advisor guidance behind one client sign-in.
Why it matters
Staff stop chasing the same document three times, and clients stop asking "where are we?" — Campbell Tax & Accounting replaced seven tools with one.
Real estate
What we build
Dwello (agent-driven CRM), an AI transaction coordinator, agent onboarding and training, and social posting that runs itself.
Why it matters
Agents live in their phone and their conversations, not in a CRM tab. We meet them there and keep a human on every send.
Manufacturing
What we build
SageLink: audits, documentation and safety records that are current, searchable and ready when the inspector shows up.
Why it matters
Compliance stops living in binders and one person's head, and an audit becomes a report instead of a scramble.
Professional services
What we build
Custom client portals, onboarding and training systems, and intake-to-delivery workflows for firms that serve clients.
Why it matters
Expansive, people-dependent workflows become simple, auditable, multi-user portals your clients can actually use.
Don't see your industry?
Good. We don't start from an industry; we start from a business problem. Bring us yours and we'll tell you — honestly — whether software is the fix.
One sign-in for staff and clients, one record of truth, no more re-keying between systems.
Decisions stop landing on the owner's desk
AI prepares the follow-up, the missing-document chase, the draft — your people approve and move on.
Customers see a business that has it together
A portal, a status, a timely answer — the things that make someone choose you and stay.
Software you own, at a price you can say yes to
Custom development usually means six figures. Ours doesn't — and when it's paid for, it's yours.
Questions clients ask
Will I have to replace the tools I already use?
Usually not. We start with what you already use, check which connections are possible before agreeing to a build, and replace only what's costing you. Sometimes the answer is "keep the spreadsheet."
Does the AI make decisions on its own?
No. AI prepares the first pass. A named person approves anything that sends, pays, deletes, or changes a record. We write the stop-and-ask rules with you.
What will the free Snapshot tell me?
It uses your answers about one workflow to suggest a first fix, estimate its cost and show the next step. It cannot inspect your systems. You see your results without a call or email.
Do I own it, or rent it?
You own it. Once a build is paid for, the code, the data and the documentation are yours. After launch, a Partnership Tier keeps a senior lead on it, or you run it yourself.
Do I have to pay for a Diagnostic first?
Not for a Workflow Automation, and it's optional for a Team System. For anything bigger, yes: building the wrong thing well is the most expensive mistake in software. The Diagnostic maps and measures your workflow first, and you keep every document from it whether or not we build.
What if I need someone to build the fix?
Pick the build that fits. The free Snapshot prices it from your answers, and the pricing page lists what each build includes and its limits. The price is fixed before any build starts.
How is this cheaper than custom development?
We build with AI and review like engineers. The generation is fast; the judgment — data model, security, testing — is where our time goes. That's how a small business gets software that used to cost hundreds of thousands.
What results do you promise?
We agree the deliverables in writing and measure your starting point. We report what changed against that baseline. We do not promise savings we have not measured with you.
Is there a long contract?
No. A build is one time. A Partnership Tier, if you want one, is a 3-month commitment with no onboarding fee.
Who owns the custom software?
Once the work is done and paid for, the software is yours and we transfer it to you. Your accounts and data are yours from day one. The agreement explains the permanent license to any of our reusable components.
What happens to my current data — spreadsheets, QuickBooks, the old CRM?
We migrate it as part of the build, you keep the originals, and nothing is switched off until the new system has run alongside the old one. The Diagnostic's tool-and-data inventory is where that plan starts.
What happens after launch?
We train your team and hand over the documentation. Every build includes 30 days of support after launch: we host it, watch it, and handle early adjustments. After that, a Partnership Tier keeps a senior lead on it, advising you on new AI models, methods and frameworks as they arrive, or you run it yourself.
Is this for you?
We're a good fit for some businesses and a bad one for others.
Built for you if
You own or run a business of 2–50 people that serves clients
One workflow is eating your week — intake, scheduling, follow-up, documents
Off-the-shelf tools "almost" fit and you're tired of the workarounds
You want to own the software you pay for
Probably not if
You want an app built this week with no one looking at the workflow first
You're looking for the cheapest possible developer by the hour
You need AI to make decisions with no human approving them
Your team isn't ready to change how it works, even a little
Pricing
Software you own. Priced before we start.
Four fixed-scope builds, from one automated workflow to a platform for your whole business. The Snapshot prices yours, and the bigger builds start with the Diagnostic. Then add a Partnership Tier if you want a senior lead every month, through launch and after it.
Fixed-Scope Builds · one time
Pick the build by how far it reaches.
Built as professional, full-code software. No bloated low-code templates and no vendor lock-in: you own clean, production-grade code.
Tier 1Synergy Flow
Workflow Automation
Automating one high-friction manual process, media pipeline, or training sequence, without building a full multi-screen app.
Getting out of messy spreadsheets or bloated off-the-shelf software into a clean custom CRM, or putting a custom AI assistant to work inside your company tools.
$7.5Kone time
3–4 weeks · Diagnostic optional ($1,000)
For a CRM: up to 4 core records (for example leads, customers, opportunities, and invoices), 4 views (a table, a pipeline board, a record page, and an invoice view), 1 user role for your team, and 2 standard integrations
For an AI assistant: 1 custom assistant with a knowledge base of up to 500 documents, up to 4 standard app integrations, and 3 core actions
A system built around how your operation runs: an internal tool, a training platform, or a CRM across departments that off-the-shelf software can't handle.
$14.5Kone time
5–6 weeks · Starts with the $1,000 Diagnostic
Up to 7 core records and 6 custom screens or dashboards
One platform that runs the whole business: CRM, internal operations, portals for clients and vendors, AI agents built in, and deep two-way integrations.
$25K–$50Kone time
8–12+ weeks · Starts with the $1,000 Diagnostic
Designed and locked in the Diagnostic's seven-document blueprint before the build starts
3 or more roles with detailed permissions (for example owner, staff, field tech or contractor, and client)
A little more than your tier? Add a fixed-price Module: Integration Module +$1.2K, UI View Module +$1.5K, AI Skill Module +$1.5K. If your build plus its Modules would cost as much as the next tier, we quote the next tier instead. Pay in full up front, half to start and half at launch, or in thirds: at the start, at a working demo midway, and at launch. Financing is available from a Team System up, with terms set in your proposal. See where your idea fits.
Optional at $7.5K · required from $14.5K
The Diagnostic
$1Kone time
One workflow mapped, measured and scoped in seven written documents, in five business days. Nothing is built that week. The full $1K is credited to month 1 of any Partnership Tier; builds are priced in full.
Submit the pre-work and show up to both live sessions. If you don't have all seven documents at the readout, we keep working, at no extra cost, until you do.
1AI Operations Blueprint
2Tool and data inventory
3AI usage report
4Top 3 opportunities
5Operating baseline
6Scope for the first fix
730-60-90 plan
Ongoing leadership · Partnership Tiers
Want a senior lead every month? Add a Partnership Tier.
A tier keeps your systems secure, improving and governed, with engineering hours every month. Three-month commitment, no onboarding fee. It starts with the Diagnostic, and your $1K comes off month 1.
It carries on after launch. Once your system is live, your senior lead's role turns advisory: bringing you new AI models, methods and frameworks as they become available, and showing you where they fit.
Tier 1
Direct Advisory
Systems that already run and need someone senior looking after them, without a standing meeting.
Every tier renews for another 3 months unless you give 30 days' notice. Unused tier hours bank for 60 days, up to twice your monthly hours. Full refund within 3 days of the Diagnostic's or a tier's first payment. Software built for you is yours once it's paid for. Read the full terms.
Your data lives in your accounts. Licenses and AI usage are billed to you directly — we never hold the keys to your business.
Encrypted in transit and at rest, with daily backups you can restore without us.
Role-based access — owner, staff, client — and an audit trail on every record change.
AI never acts alone. Sends, payments, deletions and record changes wait for a named person.
You own the code once it's paid for — repository, database and documentation transfer to you.
Compliance questions answered in writing for your insurer, bank or regulator, on request.
So what does a finished system cost?
Yours to own. Six figures. Not here.
Your free Snapshot prices what you want built before you book. The price is fixed before any build starts.
Custom build · yours to own
A system built for you
$3.5K–$50K one time
From one automated workflow at $3.5K to a full platform for your business, at a fixed price. Then it's yours: code, data, documentation. Every build includes 30 days of support after launch.
Compare
Typical custom development
$100K–$300K
An agency quote for the same portal, before change orders. We build with AI and review like engineers — the judgment is what you pay for, not the typing.
Worth-it calculator
Is it worth it? Run your numbers.
Say what you're looking for, then put in your hours, your team's time and the work that slips through. See what it costs you each year, and which of those offers would pay for itself. If none would, it says so.
About $123,360 a year. You'd keep about $2,570 a month. Direct Advisory pays for itself.
Example numbers. Change them to yours.
What you're looking for
Both
Your hours a week on work the team should handle
8 hours
What an hour of your time is worth
$150
People who touch this workflow
4
Hours a week each of them loses
3 hours
Full hourly cost per person
$40
Jobs, leads, or requests that slip through each month
2
Average value of each
$1,500
How much of this cost a fix could win back
25%
This workflow is costing you about $123,360 a year.
That's $10,280 a month, until you fix it.
Owner time
$62,400 a year
Team time
$24,960 a year
Dropped work
$36,000 a year
If fixing it won back 25%, you'd keep about $2,570 a month.
Whether each offer pays for itself at your numbers
Offer
Price
Pays back?
First stepAI Operations Diagnostic$1,000 once
$1,000 once
Yes. Pays back in about 12 days.
Custom buildWorkflow Automation$3,500 once
$3,500 once
Yes. Pays back in about 2 months.
Custom buildTeam System$7,500 once
$7,500 once
Yes. Pays back in about 3 months.
Custom buildOperations System$14,500 once
$14,500 once
Yes. Pays back in about 6 months.
AI partnershipDirect Advisory$2,500/month
$2,500/month
Yes. Returns $1.03 for every $1, so you're $70 a month ahead.
AI partnershipStrategic Partner$4,500/month
$4,500/month
No. Returns $0.57 for every $1, so you're $1,930 a month short.
AI partnershipFractional Product Lead$7,500/month
$7,500/month
No. Returns $0.34 for every $1, so you're $4,930 a month short.
Direct Advisory pays for itself
What you'd win back covers the $2,500/month Direct Advisory tier. Every Partnership Tier starts with the $1,000 Diagnostic, which measures your real baseline before you commit to 3 months.
Bring us the problem. We'll build what your business actually needs.
The free AI Operations Snapshot takes about fifteen minutes and shows what one workflow costs you now and what to fix first. No email required to see your results.