Free kit / Website knowledge catalog
Give people and AI
answers they can check.
Turn scattered service details, FAQs, prices and policies into one maintained catalog. Decide where the information lives, who owns it and what an agent needs permission to do.
Why it matters
A useful answer needs a reliable source.
Make the offer clear.
Answer the questions that affect fit, cost and the first step. State scope and exclusions so nobody has to invent the missing details.
Keep knowledge current.
Give each answer a source, owner and review date. Update the page and its structured copy together when the business changes.
Set the action boundaries.
Reading your website grants no authority to book, send or spend. Name the person who approves each step before an agent acts.
What is inside
Eight files. A working first draft.
Start with the spreadsheet inventory in Excel or Google Sheets. Your website builder can use the structured templates when the answers are approved. No API or AI subscription is needed to begin.
- 00 / Start-here guideA first working session, publication rules and a monthly maintenance routine.Download 00-start-here.md
- 01 / Eight-section inventoryOpen in Excel or Sheets. Assign a source, owner, approval status and review date to each answer.Download 01-catalog-inventory.csv
- 02 / Structured catalog templateA blank JSON working copy for your website builder. Draft records must stay out of public exports.Download 02-catalog-template.json
- 03 / Fictional worked exampleOne example per section for a fictional consultancy, with unknowns and evidence limits made explicit.Download 03-worked-example.json
- 04 / Publishing & validation checklistCheck pages, structured data, sources, crawler access, pricing, booking and privacy before launch.Download 04-publishing-checklist.md
- 05 / Optional llms.txt templateAn editable eight-section index, with a clear explanation of what this proposed convention does.Download 05-llms-template.txt
- 06 / Agent-to-human permission registerRecord where information lives, who owns the next step and which actions need approval.Download 06-action-permissions.csv
- 07 / AI visibility logRepeat real prospect questions and record the platform, citations, accuracy and source corrections.Download 07-ai-visibility-log.csv
Start with the questions your prospects already ask.
Gather ten questions, write the shortest complete answers, attach the sources and ask the owner to approve them. Keep drafts and private records out of the public catalog.