The challenge
The founder ran a brokerage while standing up a tech marketplace. Brokerage, marketplace, and consulting work each pulled him a different way. Sales had no set path, and the adult family home opportunity was real but not yet a plan.
What we advised
- Restructured the sales and consultation pipeline for complex deals
- Defined one operating model across brokerage, marketplace, and consulting
- Set the funnel and organic lead paths for the adult family home niche
- Named service tiers, so every conversation has a next step and a price
The results
The brokerage, the marketplace, and the consulting work read as one business with one client journey. The owner has service tiers to sell instead of custom conversations, and the niche went from a hunch to an offer with a funnel.
How we did it: Advisory, not implementation for hire. We worked the problem the owner was stuck on, made the structural calls in the room, and left him with commitments and owners, not a report.
“Connecting our real estate resources to the AFH community has been a game changer for my team, for owners, and for buyers.”
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